Creative developer. I make interfaces worth using.

I’m Sam. I’ve spent about ten years building for the web, and I still like it.

Most of what I do is platforms and design systems, across SaaS, e-commerce and agency projects. The part I actually care about is what happens after launch: whether the component library is pleasant to work in, whether a marketing team can ship a new page without asking a developer first.

The rest of the time I’m making things move. If something on a site looks like it took too long to build, there’s a good chance I enjoyed building it.